Anyone whose had an eye on Distimo's monthly reports throughout 2011 will be well aware as to how they've depicted the rise of the freemium model during the course of the year. In July, Distimo ...

Freemium is a business model where basic services or features are offered for free, while premium services come with a cost. This approach aims to attract a large user base quickly, allowing you to ...

Increasingly, the debate had by most mobile developers is not which platform to support, but rather just what monetisation model to adopt when they inevitably opt for the App Store. Earlier in the ...

Freemium strategies dominate software product markets, with many if not most applications enticing new users with a free version, then requiring payment for more advanced features. The strategy ...

The journey new users go through when using your product directly affects how the product is evaluated and how it is perceived. The business model you choose strongly influences the entire funnel, ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

The days of those sneaky monthly incremental app charges from carriers are long behind us. Old-timers may recall how just about any downloadable weather, game or news program to a feature phone ...

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Online video platforms are no longer choosing strictly between ads and subscriptions. Increasingly, OTT video monetization relies on a freemium mix: free, ad-supported access paired with premium paid ...