In today’s competitive market, businesses constantly seek innovative ways to attract and retain customers. A well-structured sales funnel can be the cornerstone of this effort, guiding potential ...

For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process. Then, a new go-to-market strategy ...

CEO Richard Jalichandra recently discussed his digital publisher strategy for Technorati with AdExchanger.com. The company announced the launch of its Technorati Media Exchange on the AppNexus ...