Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

If you're a marketer looking to impact and engage Gen X, Millennials, or Gen Zs, you'd better ask yourself how well you know the Gen Alphas living with them.

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

Forbes contributors publish independent expert analyses and insights. Sarah Boyd writes about fashion, beauty and influencers. Beauty brands are constantly evolving to market to the next generation of ...

If you’re like me and have tried to have a conversation with your tween/teen lately, you might feel like you need a translator app to decode their responses. The speed at which Gen Alpha has been ...

A Gen Z woman has gone viral after sharing her theory on what she calls the “Gen Alpha accent”—a way of speaking she’s noticed among younger kids. Vivian Peterson (@veeveeunn), 20, a full-time student ...

If you've spent some time around a member of Generation Alpha lately, you've likely heard them use some pretty strange-sounding slang. Generation Alpha, consisting of those born from the year 2010 ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...