New report analyzes global marketing spend shifts, industry signals, and measurement priorities shaping marketing ...

Media investment and intelligence company Magna has lowered its projection from 12 percent, also citing restrictions to data-driven targeting of digital ads, such as Apple's iOS changes. By Georg ...

Advertising is still spending like audiences haven’t moved, but the data says otherwise. As global ad investment crosses the ...

WPP Media has markedly upgraded its global advertising-growth forecast for this year and next, as well as for the remainder of the decade. The revised forecast boosts WPP Media's June mid-year ...

This is the first time the Marketing Academy has selected a list of global fellows, having consolidated its regional ...

The 2026 Global Fellowship Program is sponsored by Salesforce, The Brandtech Group, TikTok and Omnicom, with support from ...

“Economic uncertainty” is undermining ad revenue growth, especially in consumer package goods and financial verticals, for media platforms into 2023. By Etan Vlessing Canada Bureau Chief Media agency ...

As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...