A strong marketing strategy is the bridge between where your business stands today and where you want it to go. Whether ...

Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

Surprisingly, many businesses and brands operate their social media programs without strong strategies. In many cases, their "strategy" centers around putting out content on social media that they ...

The New Year is here and it’s tempting to dream big—and plan bigger. Here are 5 strategies for your team to set goals you can actually hit. Goals you can actually hit have 5 things in common As we ...

Unfortunately, many people confuse setting a goal with having a strategy. A goal is a target you want to hit. For example, become a $100 million dollar company or make the Inc. 5000 list. A strategy ...

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your ...

Opinions expressed by Entrepreneur contributors are their own. When you enter the business minefield known as entrepreneurship, your knowledge gap seems to grow wider and wider every day. As a sole ...

It’s hard to stick to goals. In fact, it’s so easy to give up on them that researchers have coined a term to describe humans’ tendency to not follow through. It’s called the “what the hell effect,” ...

SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely on the unique ...

Evaluate Personal Goals: Before expanding, business owners should clearly define their personal and financial goals. Plan and Model Expansion: If expansion aligns with the owner’s goals, a clear ...

This article was first shared with members of my Quality Value Investing subscription service in Seeking Alpha's Investor Groups on March 15, 2023, and with real-time followers in my SA Blog on March ...