Urchin Tracking Module (UTM) parameters help track searcher engagement with specific elements of Google Business Profiles (GBPs). Without these snippets of code being added to the URLs of fields in ...

Small business owners often struggle to track their companies' key performance indicators (KPIs) because of their packed schedules and limited time to dig into the right tools or reports. However, ...

Surprise new tracking goes live. Republished on February 20th with new report into the multi-billion dollar data harvesting industry and its staggering growth, all fueled by unlimited user tracking.

Technology has made our world closer. But when AI and search results can’t solve a problem, technology seems less like a bridge and more like a barrier to the future. The problems that keep me up at ...