Attitudes are widely regarded as one of the most important drivers of purchase behavior, so it’s no surprise that savvy marketers strive to understand and influence their target customers’ attitudes.

audio: Past studies have demonstrated that opinions based on hard facts and data can remain constant for many years, but new research published in the journal Psychological Science reveals that ...

New research reveals that attitudes based on feelings and emotions can also stand the test of time. Depending on the topic, people's attitudes can change from moment to moment or last a lifetime. The ...