Contrary to popular belief, there is actually a wrong way to apply perfume, and it's likely the reason why you can't smell your signature scent only a few hours after you spritz it on. You could ...

Oil is arguably the oldest format of fragrance there is. And you’re right: The modern versions — applied with droppers or rollerballs and sold at places like Sephora — are definitely having a moment.

The fragrance industry throws some pretty fancy-sounding French at you, and nowhere is this more true than with strength statements. On every bottle you open, you’ll usually see a label that says ...