Thinking about incorporating QR codes into your marketing plans? Go for it! QR codes are a great way to engage with visitors and to turn offline experiences into memorable online experiences. Here are ...

When not used as merely a gimmick, QR codes can help marketers increase the reach and ROI of integrated marketing campaigns. So far, the vast majority of QR codes use in marketing campaigns has been ...

As smartphone adoption rises and technology companies embrace the technology, QR Codes are becoming more of a mainstream product for businesses, products and brands. QR Codes, which is short for Quick ...

Ira M. Gostin, MBA, APR is the principal at Gostin Strategic Consulting LLC, helping global companies tell their stories & move the needle. One of the marketing-world positives of this global pandemic ...