Lucasfilm’s immersive storytelling studio Industrial Light & Magic’s ILMxLAB is rebranding its creative studio to ILM Immersive. The move comes as ILM seeks to push state-of-the-art immersive ...

Marvel Studios and ILM Immersive today announced a new interactive story coming exclusively to Apple Vision Pro, which is based on the popular Disney+ animated series What If…?. Called What If…? – An ...

Following in the footsteps of ILM Immersive’s (formerly ILMxLAB) “Vader Immortal” game and the company’s virtual reality experiences “Star Wars: Secret of the Empire” and “Avengers: Damage Control,” ...

Update 5/30: ‘What If…? — An Immersive Story’ is now available as a free download on the App Store. One of the most exciting Vision Pro apps announced recently was Marvel’s collaboration with ILM for ...

Harness the power of the Infinity Stones in the palm of your hand in the trailer for What If…? – An Immersive Story, a new, interactive Disney+ original story coming to the Apple Vision Pro for a ...

ILMxLAB revealed today that they will be rebranding themselves as they have decided to change the company name to ILM Immersive. The rebrand is part of an initiative to be tied more directly to ...

“What If…? – An Immersive Story is the result of what can happen when you bring together the incredible talent at ILM Immersive, Marvel Studios, and Disney+ to ...

Marvel Studios and ILM Immersive have announced “What If…? – An Immersive Story”, the first-ever interactive Disney+ Original story coming exclusively to Apple Vision Pro. The announcement says fans ...