There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Forbes contributors publish independent expert analyses and insights. John Ellett writes about topics that impact CMOs and their teams. After almost a year of escalating hype about AI, the ...

As marketing strategy shows more signs of the influence of campaigns, the tools and platforms that execute campaigns are impacting strategy. This chicken and egg scenario presents predictable upsides ...

Consumers are increasingly looking to support companies that align with their personal values — and employees are looking for workplaces that give back. In building a social impact initiative, ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The healthcare and ...

The ongoing shift to digital as a predominant means for consumers to interact with sellers has significant implications for marketing, product design, customer service and other corporate functions.

SANTA BARBARA, Calif.--(BUSINESS WIRE)--Impact, the global leader in partnership automation, today announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry.

IMPACT Marketing 40 Under 40, 2023 honoured the best marketing professionals in Mumbai. The glittering evening saw eminent leaders, and industry experts gather to celebrate the remarkable achievements ...