Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

In agency life or consulting, writing is more than just words on a page. It’s about telling a story that helps people understand and take action. Whether you’re creating a client presentation or a ...

The best communicators draw on what is needed in a given moment, for a given audience. This often is a mix of objectivity, facts, emotion, and connection. Some researchers have categorized and studied ...

In the last few years, the landscape of corporate communication has undergone a profound transformation. In a world where technology, artificial intelligence and social media shape how we interact, ...