Alison Leiby remembers feeling her heart beat harder when she saw the email without a subject line appear on her phone. It was from Anna Wintour, the longtime editor of American Vogue. As Leiby tapped ...

Writing a subject line that will inspire receivers to open an email can be a big challenge for professional communicators, especially if the same message is going out to a large number of people.

Sagar has been writing about technology for over half a decade. An MBA grad, who worked for a top MNC in London, quit his job to pursue his passion for technology. Since then, Sagar's work has ...

A colleague recently sent me a series of emails on different topics, none of which had a subject line. I had no way to tell which email related to which topic. Moreover, I was miffed that he had not ...

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

Email is considered the most formal way to communicate with the other party, so much so that it’s often a mere email that makes or breaks things. Be it university or job applications, formal ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

Are you tired of constantly sifting through your crowded inbox, trying to find that important email from your boss or a critical update from a family member? Microsoft Outlook offers a feature that ...

To continually optimize advisors’ email marketing efforts, The email marketing team at Lone Beacon conducted a study to discover which email subject lines performed the best across various financial ...

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