What does success look like for in-house agencies (IHAs)? Just five years ago, IHAs were a hot trend in the marketing industry. Today, they’ve become standard practice for corporate marketing and ...

Prediction market Polymarket is in the process of hiring an internal market-making team that will trade directly against customers — a shift that could blur the lines between a prediction market and a ...

Not long ago, hiring a marketing generalist seemed like the key to driving growth. They could create content, post it on social and the website, email to your database and run events. But today, that ...

This week my conversation is with Carlo Cotrone, who is a Chief IP Counsel and frequent contributor to IPWatchdog, both our online publication and at our in-person programs. Carlo writes and speaks ...