Long gone are the days of experimenting with influencer marketing. It’s now a proven lever for strategic growth. But outperforming in this space isn’t about jumping on trends or chasing fame — it’s ...

A decade ago, Influencer Marketing was an experimental tactic, with one-off partnerships and short-term gains. Now the channel is driving impact at every stage of the marketing funnel - from awareness ...

Wins: interest and investment are the pillars of any successful sports program in 2026. Oregon’s remarkable 2025 season certainly served as... No. 5 Oregon football is one of four teams left in the ...

Brands are losing sight of what they're paying for in influencer spend in China, per R3.

With India's influencer marketing growing in investment, impact, and ROI expectations, it has started showing its impact on consumer buying decisions. According to Kantar's latest norm-based research ...

Omnicom Media Group has consolidated its influencer capabilities under the brand Creo. Prior to this integration, influencer capabilities were unbranded offers within worldwide agencies. Creo was ...

The integrated group 'One' in India will merge BarCode’s influencer marketing with Mirror Mirror’s experience in campaigns ...

The fortunes of KlugKlug have risen with the exponential growth of influencer marketing in India estimated at ₹3,600 crore in ...