Selling can be challenging. But it is a mistake to think that the way to improve your closing ratio is to dump so much information on a listener that the person feels obligated to do business with you ...

Informative advertising seeks a presentation of product facts in a formal manner, including presenting findings from independent studies and safety assessments, to attract customers and sell a product ...

Persuasiveness is the power to induce the taking of a course of action or the embracing of a point of view by means of argument or entreaty. One of the mistakes salespeople make when doing sales ...

Welcome to your column on public speaking. Last week, we started the discussion on persuasive speech. We defined persuasion as “the art of gaining fair and favourable consideration for our points of ...