Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...

Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video ...

WhizzCo, the Israel-based company that lets publishers and advertisers work with multiple vendors simultaneously, today will launch an instream video offering that supports content recommendations ...

NEW YORK, NY, UNITED STATES, April 6, 2023/EINPresswire.com/ -- PadSquad, the high-impact advertising experiences leader, today announced it has acquired patent ...

Instream, a video ad network, last week launched its network out of beta. The network has more than 50 affiliate publishers that deliver over 100 million video streams per month. Instream's ad network ...