What just happened? Intel has unveiled a new chapter in its branding journey, reintroducing the iconic "Intel Inside" slogan with a twist that reflects its evolving role in the global tech landscape.

Intel is enjoying a much-needed jolt of adrenaline right now. New CEO Lip-Bu Tan arrived on the scene with a fresh vision and a message emphasizing what is arguably one of Intel’s greatest assets: its ...

Lip-Bu Tan was anxiously preparing for the biggest meeting of his life. Just five months into his tenure as chief executive of Intel, Tan was already fighting for his job. A few days earlier, Donald ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Intel Corp.’s new chief executive has promised to clean up the balance sheet, slim down the company, return to a culture of engineering, sharpen its customer focus, shore up its products, become a ...

CHANDLER, AZ—Intel’s in a critical stage in its storied history—in a fiscal and technical slump, and in the midst of its biggest reorganization ever. But it’s also seeing historic outside investment: ...