James Chen, CMT is an expert trader, investment adviser, and global market strategist. Khadija Khartit is a strategy, investment, and funding expert, and an educator of fintech and strategic finance ...

If you have goals such as sales revenue, lifetime value, or profit margins, you should consider using value-based bidding (VBB). Perhaps you’re unsure of how to get started or how to value different ...

Google Ads announced that advertisers will now have more control over smart bidding with conversion value rules. Conversion value rules will adjust the value of a given conversion, based upon factors ...