NEW YORK — Quick: Which company has the slogan "The power of dreams?" If you don’t know, you’re not alone. A survey released this week found that most Americans can’t match even the most prominent ...

Nike stands as one of the globe's biggest athletic and apparel companies – and odds are you've sported a pair of their sneakers at some point. However, before this corporate giant reached a valuation ...

In today’s culture, brand logos and slogans are just as ingrained in our minds as basic elementary math. Household name brands feel more like familiar friends than corporate conglomerates, and each ...

Nike's recent controversial marketing gambit featuring athlete Colin Kaepernick has prompted divided reactions on social media. But long before the apparel company courted the political football ...

TYLER, THE CREATOR: Why chance it? Why put it on the line? With so much at stake, with so much room to fail, why risk it? MARTÍNEZ: The company says greatness is a choice and that its new slogan is ...

It’s an unusual slogan or motto for a corporation to embrace because it appears to have emerged organically from the community where that corporation was once headquartered – not from a marketing ...

A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. A slogan longer than a single word should fulfill at least two ...

With party conference season well under way, Britain's political parties have been searching for mission statements they hope will have an impact on the public. There's no "magic bullet" for an ...

Before Colin Kaepernick and “Just Do It,” there was Gary Gilmore and “Let’s do it.” In a plain T-shirt with a bag over his head, Gilmore was strapped into a chair, waiting for a firing squad to ...

In today’s culture, brand logos and slogans are just as ingrained in our minds as basic elementary math. Household name brands feel more like familiar friends than corporate conglomerates, and each ...