Ever notice those tiny copper buttons all over your jeans and wonder what they are for? Turns out, they might be more necessary than you think. Following is a transcript of the video. If you’ve ever ...

For almost 150 years, denim jeans have been the hardy stalwart of fashion – practically everyone, everywhere, owns a pair. They’re tough and versatile, but also a major contributor to fashion’s not-so ...

*The metal rivets on your favorite pair of jeans are more than just decorative accents; they’re a testament to over 150 years of innovation and resilience. These small copper studs, a hallmark of Levi ...

After years of working in Italy for Parasuco Jeans, owner and designer Ruben Campos has brought continental trends such as creative washes and unique destroy methods to the States. Each pair has a one ...

An earlier form of domestication came in the `30s when some of the jeans` rivets were covered to avoid scratching school seats and car bodies. Levi Strauss literature explains how the rivet on the ...

They're there, discreet, almost invisible by dint of habit. These small metal buttons, nestled in the corners of your jeans pockets, are, however, much more than a simple decoration. Behind their ...