There are some traits in your employees that are very hard to change. Training on personality, appearance and temper can challenge even the best of managers. You can, however, teach product knowledge ...

Product knowledge is a competency and customer service is a job role or function. While some customer service jobs don't require product knowledge, service employees in manufacturing, wholesale or ...

Shift in marketing approach: Smart companies are reshaping go-to-market strategies around buyer self-service. Emphasis on making products easy to evaluate and buy through effective "product answers." ...

Product Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave the Knowledge Panel to conduct their research, ...

Students who take Northwestern's Master of Engineering Management (MEM) program's Product Management course are introduced to the fundamentals of product management as well as what it takes to secure ...

Beth L. Fossen receives funding from the Marketing Science Institute. In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, ...