The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...
At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
LEGO announced plans Wednesday to scale up its use of renewable plastics in the production of its signature bricks, marking a shift away from its reliance on fossil fuels. LEGO has set 2032 as its ...
Each year, more than 380 million tonnes of plastic is produced worldwide. LEGO is responsible for 100,000 tonnes of it. This contribution to the annual total is, of course, the result of making its ...