Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Pediatricians frequently advise parents to buy simple toys for their children, especially when they are younger. The majority of the time spent playing in childhood is devoted to teaching children ...

Lego, the iconic toy company know for its building blocks, is changing its formula for building plastic bricks to help the environment. Legos, the ubiquitous building blocks known to children around ...

Two LEGO lovebirds sitting in a tree. Valentine’s Day gifts can be tricky. Flowers fade, candy disappears suspiciously fast ...

Best-Lock Group, a manufacturer of plastic building block toys, says it's asked the U.S. Patent and Trademark Office to cancel Lego's trademark. Lego, in turn, has sued Best-Lock in U.S. District ...