Think you’re too savvy to be influenced by prices that end in .99, like $4.99? Think again. A 2018 UC Berkeley study found that the average person treats a price ending in .99 as if it were 15 to 20 ...
We all experience left-digit bias. Our minds see a price of $5.99, but the human tendency is to think $5 ignoring the price is really six bucks. I experienced it when I was approaching 70. A doctor ...
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