When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Pablo Lagarto via Adobe Stock Typography is much more than just choosing a font – it ...

With the rebirth of flat design and the popularity of minimalism, typography is taking a more central role in Web design. These styles are not mutually exclusive, and in fact are usually combined (as ...

Nadine Chahine is UK type director and legibility expert at Monotype. Jonathan Dobres is a research scientist at the Massachusetts Institute of Technology (MIT). The success of a brand today hinges on ...

Balance Getting the balance right of a typeface will help legibility. Contrast For example, bright text against a dark backdrop or vibrant against a pale background. Contrast can draw attention to a ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...