Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

The partnership between Lego and Pokémon was first hinted at last March, and now, the initial offerings are available for pre-order, with shipping expected to begin on February 27. Three distinct kits ...

Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The Lego Star Wars Smart Play: Luke’s Red Five X-Wing comes with a price of $89.99 and has a release date of March 1.

Lego, the iconic toy company know for its building blocks, is changing its formula for building plastic bricks to help the environment. Legos, the ubiquitous building blocks known to children around ...