Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Learn how market segmentation theory shapes interest rates and yield curves, influencing your bond market decisions for ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

“Pulse is a breakthrough data product that will greatly improve segmentation and targeting around the globe,” said Peter Stark, executive vice president of Veeva Data Cloud. “We look forward to ...