In an age where customers can engage with brands more closely than ever, brand advocacy, when wielded correctly, can be a company’s greatest marketing weapon. One of the best ways to strengthen ...

The top priorities for today’s customer lifecycle marketing initiatives; The biggest obstacles that prevent marketers from achieving their lifecycle management goals; The role that social media and ...

Keeping your customers engaged throughout the lifecycle of their relationship with you can turn them into advocates who market your business for free... Life cycle marketing includes all of the ...

Lifecycle marketing includes all of the different types of marketing activities you do depending on where your customers are in their relationship with your business. External marketing that attracts, ...

Marketing has a problem. As the business has trumpeted the rise of “customer obsession” and the “empowered consumer,” marketing’s role is woefully unclear. Marketing has a problem. If we’re being ...

Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

It’s a common misconception that marketing only becomes involved in the last stage of a medtech product’s launch. In actuality, medtech marketing is – or should be – collaborating throughout the ...

Google is expanding its customer lifecycle tools in Google Analytics with new audience templates and dynamic remarketing features that help you target and re-engage high-value customers more easily.

That will help you improve efficiency in your marketing and support spend, and align your efforts with your main profit drivers. The goal is to consistently achieve iterative improvement by regularly ...

Are you a print subscriber? Activate your account. By Jack Neff - 1 day 15 hours ago By Aleda Stam - 1 day 19 hours ago By Garett Sloane - 1 day 23 hours ago By John Dioso - 2 days ago By E.J. Schultz ...