Duracell has launched a campaign to ask parents and caregivers to take the #BitterIsBetter pledge to stem the increasing number of children who accidentally swallow lithium-coin batteries. The ...

Duracell has rolled out a new child safety feature for its lithium coin batteries, per a recent company announcement. The battery brand debuted a non-toxic bitter-coating on its lithium battery sizes ...

BETHEL, Conn.--(BUSINESS WIRE)--Duracell, one of the leading battery manufacturers in the world, today announced the launch of their #BitterIsBetter Campaign to encourage parents and caregivers to ...

Receiving the Parent Tested Parent Approved (PTPA) Winner’s Seal of Approval, Duracell is helping to educate families, caregivers and Pediatric Health Professionals on updated child safety features ...

You probably don't have the uncontrollable urge to put a battery in your mouth every time you see it, but then you're probably not a tiny child. Still, if you're the parent or caregiver of one ...

Smooth, shiny coin batteries never fail to catch the eye of small children, but they can result in a trip to the emergency room and serious complications if swallowed. So Duracell is taking action by ...

NEW YORK (CBSNewYork)-- From key fobs to remotes for toys, lithium batteries are everywhere in our homes, but many parents are not aware of just how dangerous they can be for children. If swallowed, ...

Duracell is trying to make its coin cell batteries a little less enticing to eat: the company is adding a new bitter coating to its 2032, 2025, and 2016 size lithium coin batteries, with the aim of ...

In this interview, News-Medical speaks to Dr. Tanya Altmann about her latest partnership with Duracell that is encouraging people to learn about lithium coin battery safety. I’m pleased to have ...