For small businesses, connecting with the local community can be one of the most effective ways to build brand loyalty and drive sustainable growth. Yet, many overlook powerful local marketing tactics ...

SEO has changed dramatically in recent years, shifting focus from keyword stuffing and backlinks to prioritizing trust, relevance and user experience—especially on a local level. With the rise of AI, ...

Many Americans say they have lost trust in national news — but most still believe they can rely on the accuracy of local news. In 2023, trust in national newspapers, TV, and radio reached historic ...

Florida lawmakers recently strengthened the Live Local Act’s state control over municipalities, aiming to crack down on cities and counties that try to block applications filed under the workforce ...

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...

Just as AI is changing how people search, it’s also reshaping how businesses optimize for local discovery. From content creation and review management to citation accuracy and hyperlocal ...

A version of this story appeared in today’s The Poynter Report newsletter. A new report drawing on a fresh database, released this morning, estimates there has been a 75% decline in the number of ...

This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. The new reality of Search and brand discovery requires an Enterprise-to-Local strategy. Traditional ...

Jennifer Hoewe does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...