Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While traditional loyalty programs focus on transactional rewards like points or discounts, ...

Loyalty has always meant different things to different people, but unpacking the different perspectives could mean millions of dollars in sales revenue for CPG brands and grocery retailers. 84.51°, ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Building brand loyalty now hinges on creating an ...

If customers thought “that loyalty data were being consumed for that purpose, they would opt out of loyalty,” said Brierley ...

“Hey, is this thing on?” That's just one of many questions that both a pop princess and a loyalty manager could ask. Being unsure whether your customers can hear you—or whether or not you’re ...

The quest for customer loyalty is a priority for most businesses, driven by estimates by some sources that acquiring new customers can cost anywhere from five to 25 times more than retaining existing ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Discover how relationship management strengthens business ties, boosts brand loyalty, and mitigates risks through effective ...