Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While traditional loyalty programs focus on transactional rewards like points or discounts, ...

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Building brand loyalty now hinges on creating an ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

When the familiar layout of one of your favorite apps is replaced by a sleek, "improved" design, how do you feel? Excited about the new features, or annoyed that your routine has been disrupted? This ...

The quest for customer loyalty is a priority for most businesses, driven by estimates by some sources that acquiring new customers can cost anywhere from five to 25 times more than retaining existing ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...