Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Frequent-flyer programs are becoming one of the most prized assets in aviation. Loyalty programs are now indispensable to some airlines, generating healthy profits in good times and blunting losses in ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can cut the cost of future trips.

The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline Rewards Programs” report released by Point.me, the travel rewards search ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

The loyalty program also introduces targeted offers, allowing Refuel to deliver more relevant promotions to members based on ...

(Bloomberg) — Flying Blue, the joint loyalty program of Air France and KLM, soared to the top of Point.me’s 2025 global airline rewards rankings for the second year in a row. Point.me, a ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...