With John Legend in tow, AXE has relaunched their brand with a whole new stance: embracing individuality instead of force-fed ideas of masculinity. If there’s anything that the year 2015 proved, it’s ...
A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...
As part of its new “Find Your Magic” campaign, Axe released a 30-second spot for Super Bowl 50 between the Carolina Panthers and Denver Broncos, which emphasizes male empowerment in the name of its ...
In 2017, AXE South Africa was tasked to build on the global rebrand AXE underwent in 2016, called Find Your Magic. In year two, South Africa had two big goals: win back the hearts of young men across ...
NEW YORK, NY - JANUARY 13: AXE and John Legend reveal the new 2016 AXE Collective at the Find Your Magic launch event on January 13, 2016 in New York City. (Photo by Neilson Barnard/Getty Images for ...
On August 25 the ‘Find Your Magic’ AXE campaign was launched in Melrose Arch. A number of Joburg’s glitterati and key influencers were invited to the event. The ‘Find Your Magic’ campaign sees the ...
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