Google’s Gary Illyes discussed the concept of “centerpiece content,” how they go about identifying it, and why soft 404s are the most critical error that gets ...

Google is now saying it has ranking systems that "aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful ...

Google is directing its quality raters to watch out for pages with main content created using automated or generative AI tools – and rate them as lowest quality, according to Google’s Senior Search ...