Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

Effective planning and decision making constitutes a cornerstone not only in engineering and strategic business management but also in organisational and public policy environments. This field ...

Traditional trial start-up workflows often follow a sequential path, from feasibility to contracting, then regulatory ...