The explosion of tech companies in the marketing space continues to dizzy even the savviest experts. It's confusing because many companies operate across multiple sectors. Similar to some of the ...

Origami Logic released a “period table” of marketing data to help marketers make some sense of all the signals created by campaigns across channels. Business intelligence is an important resource for ...

A while back, Zappos created big buzz in the business world by announcing it was getting rid of two things held sacred in corporate America: job titles and org charts. But like most great stories, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Last quarter investors threw almost $700 million at marketers’ biggest ...

The dynamic landscape of the multifamily industry—characterized by evolving resident preferences, market trends and technology—demands a robust approach. Traditionally, marketing teams have grappled ...

Data has been one of the most transformational drivers in improving precision and accuracy of marketing efforts, but most importantly, the role of data has changed health system chief marketing ...

The Marcomms Agencies Benchmarking Report is the biggest piece of research B2B Marketing produces each year. It’s not just a big deal for me in terms of workload, but it drives some fantastic content ...

Who is in charge of revenue at your company? In most B2B companies, the sales department owns the revenue pipeline. As a result, Sales holds the most political power of any function. In contrast, ...

The heart of your campaigns is effective creative — but are your campaigns being stunted by siloed departments? Learn more about how personal tech leader Garmin reshaped their marketing department to ...