Retail marketing is defined by the range of promotional activities undertaken by a retailer. Major corporations, franchises and small independent businesses are retailer examples. Retailer success ...

Opinions expressed by Entrepreneur contributors are their own. Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and ...

Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, ...