Today’s inboxes are crammed full of messages that appear to be personalized and relevant. But once opened, they reveal a shallow, automated effort to grasp your needs and business model. At best this ...

Brands are facing a relevancy crisis. Although digital experience has become the competitive frontline, it's so noisy and crowded that traditional digital channels have lost their effectiveness.

Discover how AI is transforming personalization in marketing. Uncover why old tactics fail and how AI solutions are reshaping customer engagement. Personalization and hyperpersonalization are as old ...

When marketing teams are forced to use “crappy” data, they risk sending inaccurate or ineffective messages to customers and prospects. When you consider that personalization is a vital technique for ...

Achieving personalization in digital marketing entails having a well-defined conceptual model and a strategic method focusing on stages, offers, and conditions. Numerous organizations find it ...

FOSTER CITY, Calif.--(BUSINESS WIRE)--Folloze today announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across ...

Machine learning is growing. Here are some important considerations for marketers regarding machine learning’s impact on personalization. Marketers by now know machine learning has made an impact on ...

Is personalization dead? Gartner made that claim. The truth is that brands struggle with personalization, but there is also progress on how to get it done. Here's what my latest round of interviews ...

Personalization in marketing refers to strategically adapting campaigns and customer interactions based on individual preferences, behaviors, and data insights to enhance engagement and satisfaction.

STAMFORD, Conn.--(BUSINESS WIRE)--While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization ...