Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

Personalization has long been hailed as the holy grail of digital marketing. The ability to deliver the right message to the right person at the right time can not only improve engagement but also ...

FOSTER CITY, Calif.--(BUSINESS WIRE)--Folloze today announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across ...

Marketers who are strategically integrating generative AI with robust data standards are achieving unprecedented content personalization at scale. And marketers who use genAI are reclaiming hours each ...