QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy. The use of QR codes in marketing is growing, with current data showing that 78% ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

In a rather unusual move to promote its services, Google has started sending out stickers of business entities on its Places Pages to various locations. Those are not ordinary stickers though as they ...