If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team. The best path to ...

Entrepreneurs sometimes have the urge to dive into new projects headfirst and iron out the details later, but planning can be the difference between success and failure. A marketing plan is a document ...

Government Regulations, privacy, and opt-in requirements have impacted the marketer’s ability to effectively communicate to customers and more so, to prospects. Two legal issues that you need to ...

Veronica Beagle is the managing editor for Education at Forbes Advisor. She completed her master’s in English at the University of Hawai‘i at Mānoa. Before coming to Forbes Advisor she worked on ...

Marketing skills will benefit you no matter what industry you’re in. Why do you need to learn marketing if you’re a designer, programmer or a virtual assistant? Read on to find out the surprising ...

Agile marketers use data to develop insights and make decisions. Consequently, they’re far more nimble, which lets them maximize opportunities in a rapidly changing marketplace; for agile marketers, ...

Digital marketing transformation — it can be defined from two sides. From one perspective, it will help marketing departments attract the attention of other businesses in order to sell their products ...