Many SaaS founders and marketing leaders wonder what the best structure is for their marketing teams. Although establishing well-defined marketing teams can be challenging, with the right team ...

Whether you’ve just secured some VC funding or finally achieved product-market fit, you’ll need to build a growth marketing team to really drive your startup’s next phase of growth. While walking to ...

Remember the Mad Men scenes when Don Draper would have a stroke of genius in the middle of a pitch meeting? The client would love it, his colleagues would swoon and the implication was always that ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

Since Atos won B2B Marketing Team of the Year in 2016, I’ve been involved in many discussions around the approach and model organisations should take with their marketing teams. Research conducted by ...

Every marketing team wants to move faster. Campaigns move in days, content shifts in hours, and expectations change constantly. IT carries a different kind of pressure. They are accountable for ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

So how do you organize a B2B marketing team? Well, you need to build one first. In our most recent US Agencies Benchmarking Report, we discovered that the most significant challenges faced by agencies ...

The new CMO strategy centers on AI marketing teams that balance automation with human oversight to deliver growth, speed and brand trust. CMOs are facing significant pressure to transform their ...