Add Yahoo as a preferred source to see more of our stories on Google. Professor and neuroscientist Steve Ramirez, shown working with brain samples, is exploring the science of memory manipulation.

This post is a review of How To Change A Memory: One Neuroscientist’s Quest To Alter The Past. By Steve Ramirez. Princeton University Press. 238 pp. $29.95. “Canst thou not minister to a mind diseased ...

In his new book, neuroscientist Steve Ramirez delves in the fast-growing field of memory manipulation, which is being explored as a treatment for depression and other mental health conditions. Reading ...

Explore the fascinating science behind memory manipulation in branding. Discover how brands like Coca-Cola create lasting impressions through emotion and distinctiveness.

We often think of memories like the contents of a museum: static exhibits that we view to understand the present and prepare for the future. The latest research, however, suggests they are more like ...