If you're even a little bit online, you've likely heard of Milk Makeup's Cooling Water Jelly Tints—but you might not have been lucky enough to get your hands on one (yet). The innovative lip and cheek ...

When Waldencast went public, its founders shrugged off mounting fears that a recession was on the horizon, stressing that they were confident that the company would become a global best-in-class ...

If you were mesmerized by Milk Makeup’s first foray into the playful, sensorial skincare space, then you’re in for a real treat with the brand’s latest launch. After weeks of teasing on social media ...

Halloween came early with Milk Makeup’s new candy-esque launch. The Cooling Water Jelly Tint Collection has added two more shades, and you can shop them at Sephora or direct from MilkMakeup.com for ...