NEW YORK — “Got Milk?” is one of the most recognizable ad campaigns of the past 20 years. But the iconic ads are getting axed as the industry looks for a new hook to increase milk consumption amid ...

NEW YORK (CNNMoney) — “Got Milk?” is one of the most recognizable ad campaigns of the past 20 years. But the iconic ads are getting axed as the industry looks for a new hook to increase milk ...

Wipe off the milk mustaches and put down the glass. The famed “Got Milk?” slogan is no more, as the company behind the tagline has traded it in for a newer model. The Milk Processor Education Program ...

Milk is getting a makeover as the national industry tries to get consumers back on the dairy track. The iconic "Got Milk?" tagline is being scrapped for "Milk Life." Industry leaders are hoping the ...

A longstanding advertising tagline evidently has begun to turn. “Got Milk” is being replaced nationally by “Milk Life,” which illustrates “what 8 grams of protein look like when you’re getting the ...