Minimalist packaging has steadily gained prominence in recent years, but dismissing it as a fleeting trend underestimates its deeper significance. It is not merely an aesthetic choice; rather, it ...

Siggi's Dairy keeps its yogurts simple with white packaging, black text and a dab of color to indicate the flavor. Neilson Barnard/Getty Images For decades, marketers of consumer goods designed highly ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Packaging design is a fine art form, allowing you to show, not tell, your audience what to believe. A bright, garish-patterned candy wrapper evokes the spirit of childhood delight, while a minimalist ...

When it comes to food-packaging design, less is usually more—with a few notable exceptions. So says a new study by Lan Anh N. Ton, an assistant professor of marketing at the Neeley School of Business ...