To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

The name and logo you choose for your business are nearly as important as the products or services you decide to sell. If you choose your company name and logo well, they will stay in your customers' ...

Brand image starts with a strong logo. From vector to display, here are the tools to put your stamp on your symbol. By Gabriel Morgan Updated Jun 21, 2022 9:00 AM EDT We may earn revenue from the ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

A lot of thought and consideration go into finding the ideal name and logo for your company. The name will create the first impression potential customers get of your business, and it could easily ...

One of Arlington County’s safety departments has undergone a staff-led rebranding effort, complete with a new name and a new look. As of July 1, emergency management employees and those in the ...

If there are any emerging design trends among the initial 2020 campaign logos, it’s the use of words over symbols, and the embrace of color outside of the traditional red, white, and blue. Gone are ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

The Nike Swoosh is a logo legend. And while the Swoosh has stood as one of the world's most recognizable logos for nearly 50 years, Nike's mark on sportswear iconography offers one of the richest of ...