Attention, radio and TV stations that seek meaningful metrics for their digital advertising solutions: A cross-device verification, powered by Nielsen‘s Digital Ad Ratings (DAR), has been launched by ...

The more things change, the more they stay the same. The old adage applies to the new media landscape, where sweeping technology changes have scattered US audiences across new devices but has also ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Nielsen has long been the standard on tracking and measuring traditional TV broadcasts. If your ...

Are you watching prime-time broadcast TV on your phone? You're behind a drop in ratings for splashy fall premieres, Nielsen says. Joan E. Solsman Former Senior Reporter Joan E. Solsman was CNET's ...

Online movie stream with smartphone. Woman watching film on mobile phone with imaginary video player service.Online movie stream with smartphone. Woman watching film on mobile phone with imaginary ...

From smartphones to tablets and even the latest generation gaming consoles, today’s technology is changing rapidly. According to Nielsen’s third-quarter Total Audience Report — formerly the ...

Nielsen is adding 55 million devices across smart TV and set-top boxes to the addressable measurement of its national TV currency. This will include measurement from AT&T's DirecTV, Dish Network, and ...

In the second quarter, the adoption of smart speakers — like Amazon Echo and Google Home devices — grew to 24 percent in the U.S., up from 22 percent the prior quarter, according to new data from ...

US children seem more interested in owning an iPod Touch or iPad than a dedicated home or handheld game console, according to findings by Nielsen. 29 per cent of the six to twelve year-olds surveyed ...

Only 15 percent of consumers use a nutrition-tracking website or mobile app to stay healthy, according to a Nielsen survey of 471 respondents called the Health and Wellness survey conducted in ...